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Sunday, March 25, 2012
Obama has released campaign nail polish
By: Heather Polyi Owner/Lead Artist Glam Spot NJ
Obama Has Released Campaign Nail Polish!!!!!!!
I swear, you can't make this stuff up!
Richard Blanch of Le Métier De Beaute created the trio of patriotic colors; "Red-y To Win" (red), "Victory White" (white), and "Bo Blue," (bright blue),
and comes in a collector's bag, adorned with the 2008 horizon logo!
The collection will be available at Obama's online campaign store for $40 with all the proceeds going towards the re-election campaign.
The nail polish bundle, first debuted as part of a fashion-focused "Runway to Win" event in NYC.
So why such creative campaigning? This "fundraising" tool, is both to tout that the majority of his campaign be funded from...
"low dollar supporters" (So all of us)...
...and to achieve a lot of additional FREE publicity;
Powerful word of mouth advertising, Knowing supporters will also wear the one of a kind red nail polish in patriotic support, and discuss it!
Bloggers and media will also carry the unique fashion stories.
Long after the launch, the name "Obama" will roll off your tongue, as people buy and sell this merchandise at even higher then campaign prices on e-bay, and more media will continue to carry the story!
This is not a political blog, so I will save my opinions...
All I know is, I won't be buying a nailpolish set, so someone let me know if the colors are pretty! ;)
FYI additional designers are on board with designing merchandise for the Obama campaign; Tory Burch, Rachel Roy, Sean John and Beyonce.
Can't wait to see what's next on deck as "Runway to Win" continues...