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Wednesday, August 29, 2012
Aerin Lauder
By Bridget Hudzik, Beauty Guru
A graduate of the University of Pennsylvania's Annenberg School of Communications, Aerin, granddaughter of Estée, began her career at Estée Lauder in 1992. She has held several executive positions including Senior Vice President and Creative Director. She continues her role as Style and Image Director for Estée Lauder, all while starting the AERIN Essentials Collection and the AERIN Color Collections to launch in the fall. "AERIN is a global lifestyle brand inspired by the founder’s signature, effortless style. The brand’s goal is to enable women to feel confident and beautiful by creating high quality products, reflective of Aerin Lauder’s personal ease and sophistication, in the beauty, fashion accessories, and home décor categories. AERIN has a distinctly modern feel that speaks to women with busy lives who are inspired by fashion and creativity." Products include all things she absolutely cannot live without. The lines neatly outline must-haves and colors by weekday and weekend. Props to Aerin for organization! The pink floral and gold compact packaging is completely classic girly and show-off worthy. I'm super excited for her nourishing Rose Lip Conditioner. This perfect nude gloss contains powerful skin conditioners to help moisturize and comfort lips all day long, and her signature rose scent has super calming properties.
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